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A local favorite since opening its flagship in 2000 in the Westshore area, Lee Roy Selmon's restaurant will soon operate in Brandon.

Greg Lynn, the chain's director of operations, said the restaurant will open in Brandon sometime in the spring.

It will settle at 1015 W Brandon Blvd. in the same shopping complex as Burlington Coat Factory. The restaurant will take over the building that housed Hollywood Video, a company official said.

Consumer demand precipitated the company's decision to open in east Hillsborough. Workers at the chain's New Tampa restaurant frequently reported a large number of customers from south county, and company officials said they decided to meet the demand.

The restaurant has outlets throughout the Tampa Bay area and as far south as Fort Myers.

From Brooklyn to Brandon

Set to open between Thanksgiving and Christmas, Anthony's Coal Fire Pizza brings a new type of heat to Brandon's pizza scene.

The chain, which already has an outlet in Carrollwood, cooks its pies over searing coals to create what restaurant officials say is a distinct wood-free taste. It's a cooking technique that the restaurant's founder traces to his Italian roots and family ties in Brooklyn, N.Y.

"When Italian immigrants came to America with their wood burning ovens, they didn't realize how expensive wood was in America," said Ben Novello, a company spokesman and former president of Outback Steakhouse. "Coal was inexpensive and plentiful then. In addition, coal heats the ovens to 800 to 900 degrees in comparison to a wood burning oven, which reaches temperatures of 600 degrees."

The coal used in the ovens is called anthracite.

Novello said the restaurant also prides itself on the use of fresh ingredients.

"Our restaurants do not have freezers, fryers or microwaves," he said "The food is always fresh and simple. We do a few things, and we do those few things very well."

Novello said the Brandon area's diverse clientele made it an attractive opportunity for the restaurant.

"There are several groups of people who come to Brandon from the office crowd, families, shoppers and the community in general. We're excited about the area and what we can offer," Novello said.

Anthony's Coal Fire Pizza will be at 1912 W Brandon Blvd. near Providence Road.

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