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A HIT AT TROP, RAYS DOG GOING TO GROCERY STORES

Starting July 19, the same franks sold at games will be for sale at supermarkets.

Sorry, fans of the Evan Foot "Longoria" Dog. The Rays' signature frank has landed in grocery stores, and it's simply named the Rays Dog.

Three months after its ballpark debut, you'll find the Kayem brand beef frank at Sweetbay Supermarket stores and in 180 Publix stores about July 19.

For less than a regular frank at Tropicana Field, you can pick up an 8-pack of the same formula in a 5.25-inch, 2-ounce size. It's priced like other all-beef franks at $3.99, said Bob Kufferman, senior brand manager for Kayem.

He hopes the Rays Dog finds a foothold in additional stores, though it'll never be sold outside the Rays market area, in accordance with Major League Baseball rules. Orlando? Yes. Miami? No.

That also means you'll never see the Red Sox's Fenway Frank, also made by Kayem, at your neighborhood grocer.

The dog gets its official kickoff at Sweetbay at 4665 66th St. N in Kenneth City from 10:30 a.m. to noon Friday. Expect samples, giveaways and a visit from Rays infielder Reid Brignac.

Kufferman asked about Longoria possibly showing up, but got a no.

Becky Bowers can be reached at bbowers@sptimes.com. Follow her on Twitter at twitter.com/bbowerstimes.

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