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Ulmerton Road gets a swanky new gay club just down the road from the Venue.

A new "alternative lifestyle'' lounge hosts its grand opening Saturday in Feather Sound Square's former Flo Lounge.

Tru Lounge is actually a reincarnation of Tru Ultra Lounge, which opened in April under different ownership but closed a month later after the concept never stuck.

The revamped Tru Lounge caters to a gay and lesbian crowd but welcomes everyone. Plans call for Vegas-style shows on Saturdays, a piano bar during happy hour, magicians, drag queens and celebrity impersonators.

The new operators hope Tru will complement neighboring bars, not compete with them, as was the case with Flo Lounge, which closed last year shortly after The Venue opened nearby on Ulmerton Road. The nearest gay bar is Christopher Street Bar in Largo.

Steve Hachigian, who's running Tru with Dan Disbro and Mike Kavallierakis, described the vision as a mix of Georgie's Alibi and the former Tracks in Ybor City.

All are familiar with the local club scene. Hachigian was a bartender at Bricktown 54 in Clearwater for several years. Kavallierakis helped open Club Tantra last year in the former club Amphitheater in Ybor City but sold his interest a few months later. Disbro runs a bar and restaurant consulting business.

The group liked the Feather Sound site because it's centrally located and midway between gay bars in Ybor City and St. Petersburg. It will have a full menu with tapas and gourmet pizzas and no cover charge.

"It's a cool, swanky, sexy room, but it's definitely a value-driven concept,'' Disbro said.

Tru was scheduled to have a soft opening on Wednesday but delayed it a day because Kavallierakis' father died this week while helping the club get ready, Disbro said.

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Tru Lounge

The club's grand opening party is Saturday night at 2325 Ulmerton Road, Clearwater. (727) 289-7153,