ORLANDO - Without a coach and facing a future that may not include All-Star center Dwight Howard, the Magic introduced general manager Rob Hennigan on Thursday, assigning the league's youngest GM to reverse the fortunes of a franchise that has been slipping since reaching the NBA Finals three years ago.
"There's no question there's pressure," said Hennigan, 30. "This is a pressure business, and you've got to earn your keep, and nobody's going to try to do any favors for you. We're just going to keep our heads down and keep our sleeves rolled up and get to work."
Hennigan was an assistant GM for the past two of his four years in Oklahoma City after entering the NBA in the front office of the Spurs in 2004.
"His experience, and what he's done in the organizations that he's been with, far exceed his years, and clearly that's what's important," said Magic CEO Alex Martins.
Hennigan replaces Otis Smith, who was fired May 21 along with coach Stan Van Gundy, who feuded with Howard and said Howard worked to get him fired.
Entering the final year of his contract, Howard has not withdrawn his trade request.
"Personally, I look forward to sitting down with Dwight and sharing with him the vision and the direction we're going to go," Hennigan said, "and I look forward to listening to what his thought process is and where his head's at. At the end of the day, we'll take it from there."
Hennigan wants a coach to "embrace player development" and take a long-term approach.
heat tv deal: Miami is reportedly negotiating a long-term deal with Fox Sports Florida for an estimated $80 million to $100 million. That would be the league's second-richest, still far behind the Lakers, who are expected to double that amount with a deal from Time Warner Cable.
around the leage: Lakers guard Kobe Bryant topped the list of the league's top-selling jerseys internationally this season. The rest of the top five: Bulls guard Derrick Rose, Heat forward LeBron James, Celtics forward Kevin Garnett and Howard. ... Soon-to-be free agent point guard Jason Kidd said he would be open to the Nets or Knicks next season and added that money is not a big consideration. "They both have great situations, said Kidd, 39, who averaged 6.2 points and 5.5 assists for the Mavs this season. Free agency begins July 11.