Tampa officials today unveil plans to create a trail and boardwalk around Osborne Pond near N 30th Street. "It's going to take what has long been an eyesore in east Tampa and turn it into an asset," Mayor Bob Buckhorn says. On Thursday, the City Council will consider a $207,399 contract for Certus Builders of Tampa to create an 8-foot-wide trail about 0.4 miles long with four fitness stations and enhanced landscaping, including more than 100 trees. The city soon will go out for bids to build three sections of boardwalk separately. The trail is expected to be done by April.
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Historic film house debuts new logo
As the Tampa Theatre marks its 87th birthday, the historic landmark is getting a new logo to adorn all of its promotional and marketing materials as part of a rebranding effort. The theater unveiled the logo Tuesday, the same date the movie palace opened in 1926. It depicts the theater's iconic vertical blade sign over a backdrop of theater spotlights. "With this rebrand, we wanted to showcase the theater's historical importance, while also creating a brand identity that would welcome returning and new audiences for years to come," said Jill Witecki, the marketing director. The logo is the work of Tampa marketing agency Sparxoo.