Always the showman, James Earl "Doc" Webb had many a scheme to promote his famous Webb's City department store. The most glamorous of them must have been the internationally famous Florida Poster Girls. Their job was to promote the company's "Playtime Fashions" by putting on fashion and talent shows throughout the state and even the nation. Each year, eight women were chosen from more than a thousand entries. Glamorous, perhaps, but a newspaper story on July 14, 1946, asserted that it was certainly "a lot of W-O-R-K." It went on:
The eight "luckiest girls in the world" - that is what they are calling "Doc" Webb's 1946 Florida Poster Girls this year - while waiting to take off in their own chartered plane for Hollywood next Sunday are going through long hours of - yes, believe it or not - TRAINING. ... For nearly two months, the Poster Girls have been balancing books on their heads, have stood long minutes in rigid poses and experienced the latest in model-technique.
Before hitting the road for shows and competitions in Texas and California, the young women studied with Miss Tenny Rendell, the newspaper said, a recently graduated Powers model. In addition to actual model training, the Poster Girls were trained in makeup and care of their complexion, hands and hair. Classes were held on "Doc" Webb's patio or at the beach.