Bettina Inclan Agen, the savvy Miami native and former adviser to Rick Scott, the NRCC, and Mitt Romney, has signed on as a senior vice president for the public strategy group Mercury Florida. From a release:
"Bettina possesses a rare combination of communications experience, coalition building and regional ties that will be a great asset to Mercury Florida as we continue to build the state's most talented team of high stakes public affairs professionals," said Mercury CEO and founding partner Kieran Mahoney. "Bettina has proven her ability to execute strategic and high-impact communications and political strategies to diverse demographics. We are excited to add Bettina's wealth of experience to our growing team."
Bettina is a seasoned communications and political strategist, bringing over a decade of experience in government, media relations, coalition advocacy and grassroots mobilization. Most recently she worked for the National Republican Congressional Committee (NRCC) as Director of Strategic Initiatives and Coalitions. In 2010, Bettina served as Deputy Communications Director for Florida Governor Rick Scott, where she helped the Governor win a majority of the Hispanic vote. She has held prominent roles with various campaigns and political committees, including the Republican National Committee (RNC), the Mitt Romney Presidential Campaign and is a former aide to Congressman Lincoln Diaz-Balart (R-FL).
"As a Florida native I know the importance of my home state in shaping the national narrative and setting trends both in the public and private sector. I'm excited to join the team and am especially looking forward to using my expertise and unique skills set in my home state and at Mercury Florida," said Bettina Inclán Agen.
Mercury Florida, a joint venture partnership between Mercury, a national bipartisan public strategy firm, and Floridian Partners, a statewide consulting and lobbying firm, announced its launch in 2013. The company is led by Mercury founding partner Kieran Mahoney, with leadership of Managing Director, Ashley Walker, who previously served as the Florida Director of Obama for America.
"We are excited to have Bettina join our team as we build the state's premier bipartisan public affairs firm. Her experience and knowledge in Florida and the national arena will strengthen Mercury Florida's capabilities to effectively serve our diverse clients, as well as expand our efforts to provide multicultural campaigns," said Ashley Walker, Managing Director at Mercury Florida.
"We launched Mercury Florida last year in order to create a new best-in-class public affairs consultancy in the state of Florida. I'm excited about our growth and the addition of Bettina Inclán Agen and her wealth of knowledge to our company as we continue the firm's efforts to expand our team of talented professionals and services to our clients," said Rodney Barreto, founding partner of Floridian Partners.