It was a matter of necessity creating a niche.
New Yorkers Lindsey Boyd and Gwen Whiting were working in the fashion industry, Boyd at Chanel and Brooks Brothers, Whiting at Ralph Lauren, labels whose offerings require both financial investments and attention to maintenance.
As their website tells it, both are graduates of Cornell University's fiber science, textile and apparel, management and design program, and "they saw an opportunity to advance the world of fabric care."
Thus began the entrepreneurial effort they named the Laundress, a line of laundry and cleaning products that is impressive by any measure. Most exceed the price of traditional offerings found in supermarkets and big-box stores.
And dozens of online reviews posted over several years reveal a loyal, growing customer base. Fans rave about their oft-ordered Delicate Wash, Stain Solution and Wool & Cashmere Shampoo. The company also has a baby-product line. And the Laundress offers mail-in laundry service.
The company's website is thelaundress.com. In the Tampa Bay area, some products are available at Royal Tea Room and Gift Shoppe, 2719 S MacDill Ave., Tampa, (813) 837-3000.