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It's almost as if it doesn't even matter to people whether or not something is actually true

Michael Kruse, Times Staff Writer

Wednesday, October 1, 2014 8:44am

... take the bizarre but instructive example in recent days of the Tampa woman who claimed to have had an implant to add a third breast - clearly an example of an implausible story that was too good to check. Initial reports circulated widely on social networks, totaling more than 188,000 shares according to Emergent's data. The story was quickly discredited after it was reported that a three-breast prosthesis had been previously found in the woman's luggage, but the articles reporting that it was false never attracted nearly as many shares as the initial false reports. Click.