Tuesday, October 7, 2014 8:27am
Hanson, the towheaded brothers behind the earwig MMMBop have come to Orlando's Epcot International Food and Wine Festival to play music for the past five years. But this year, they had a brilliant business tie-in.
They were producing a brand of pale ale aptly named Mmmhops. The beer is making its Florida debut at the festival, sold in cups at the Fife & Drum kiosk at the American Adventure pavilion and in bottles in the festival center.
The beer is available around Oklahoma and the Midwest, and online. They say there will be more varieties.
"A good pale ale is an anchor to put in the ground and build around," said Taylor Hanson. "Ours is the kind of pale ale that we think introduces you to higher flavored beers."
For more with Hanson, click here for Stephanie Hayes' interview.