Arlene DiBenigno opens new comms shop

Published Nov. 14, 2014

Former Jeb Bush/Charlie Crist/John McCain aide and political strategist Arlene DiBenigno has opened a new public affairs/PR firm, Tampa-based Conversa, along with partners Kelsey Lehtomaa Frouge and Sarah Beth Hopton. From their release:

Founded by partners Arlene DiBenigno, Kelsey Lehtomaa Frouge, and Sarah Beth Hopton, the team uses its combined experience to develop comprehensive campaigns that create conditions for effective change. Employing traditional and digital tools, along with in-house research capabilities, Conversa builds mutually beneficial relationships between an organization and its public, influencing public policy by shifting public opinion. The firm has already secured several clients from the non-profit, political and association sectors, including Take Stock in Children, Epilepsy Foundation of Florida, Florida Museum of Photographic Arts, USF Health, and Hudson News.

"While Conversa is a new company, our approaches and successes are not," said Arlene DiBenigno, one of the firms' managing partners. "Our work isn't limited to one market or industry, but rather transcends across political spheres, non-profit arenas and multi-cultural spaces. Our ultimate goal is to help our clients navigate the complex communications challenges inherent in an increasingly diverse world."