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Erwin, produced by Blair Witch director’s company, films in Tampa Bay

The production company estimates it will spend over $1 million locally

Cameras start rolling early next year on the first movie produced by the Ybor City production company helmed by The Blair Witch Project director Dan Myrick.

Erwin, about a 12-year-old-girl who invents a popularity serum that flips the high school hierarchy on its head, will infuse over $1 million into the Hillsborough County economy, the production company estimates. That’s according to its application for a county production incentive that provides 10 percent back on what is spent in Hillsborough.

RELATED: Film studio opens in Ybor City, but founders will seek incentives from county to finish it.

Pre-production runs Dec. 1 through Jan. 12, according to the application, principal photography from Jan. 13 to Feb. 7, and post production from Feb. 8 to Aug. 8.

Ali Scher chats with Kristian Krempel, managing partner of The Power Station production studio in Ybor City. Krempel's company will produce Scher's film Erwin. 
[LUIS SANTANA   |   Times]
Ali Scher chats with Kristian Krempel, managing partner of The Power Station production studio in Ybor City. Krempel's company will produce Scher's film Erwin. [LUIS SANTANA | Times]

Specific locations are not named in the application, but the production will be headquartered out of the Power Station studio on the corner of Fourth Avenue and 15th Street in Ybor.

Local expenditures will include $25,000 on two principal actors, $150,000 on 12 supporting actors, $10,000 for 100 extras and $625,000 on 28 crew members.

The production also estimates it will require 600 hotel room nights in the county.

Erwin is written and directed by Tampa native-turned-Los Angeles transplant Ali Scher.

Later in 2020, the Power Station studio also hopes to produce The Black Veil, a web series featuring six 15-minute fictional horror stories based on Ybor history.

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