We can’t really be this misinformed, can we?
Why, yes, it appears we can.
According to two recent studies, a startlingly high percentage of American beer drinkers believe the coronavirus is somehow related to Corona beer.
A survey conducted by public relations agency 5WPR shows that 38 percent percent of American beer drinkers over the age of 21 polled on Feb. 25 and 26 would not buy Corona beer under any circumstances now.
Only 4 percent of those who usually drink Corona said they would stop drinking the beer. But 14 percent of those drinkers said they won’t order it in a public venue.
Sixteen percent of beer-drinking Americans responded that they were confused about whether the beer is related to the deadly virus that is spreading around the globe.
To be clear, it isn’t.
And yet ...
A study by YouGov, a global public opinion and data company, shows that concern about the coronavirus is creating negative buzz around Corona beer.
The study cites two factors:
There has been an uptick in online searches for “corona beer virus” and “beer coronavirus".
Secondly, purchase intent — the probability that a consumer will buy a product — for the beer is the lowest it’s been in two years. The study does acknowledge that Corona beer, most popular in the summer months, does see substantial seasonal fluctuation.
Is the company concerned?
Constellation Brands, which produces Corona beer, says no.
Maggie Bowman, the company’s senior communications director, told Business Insider earlier this month: “We believe, by and large, that consumers understand there’s no linkage between the virus and our business."
Of course, the fact she has to answer the question is telling in itself.