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Mexican restaurant JoToro planned for Tampa’s Sparkman Wharf

The full-service spot is the brainchild of chef Joe Isidori.
Chef Joe Isidori will lead JoToro, which is opening soon at Sparkman Wharf in Tampa.
Chef Joe Isidori will lead JoToro, which is opening soon at Sparkman Wharf in Tampa. [ Courtesy of JoToro ]
Published Feb. 24, 2020
Updated Feb. 24, 2020

Another full-service restaurant is headed to Tampa’s Sparkman Wharf. Helmed by New York City-based chef Joe Isidori, JoToro will feature “fine Mexican provisions” and “global inspirations,” according to a news release, in a rustic, industrial chic setting.

The restaurant with 220 seats inside and out is planned for the street-front corner at the Sparkman Wharf park’s entrance.

With a projected opening of late spring 2020, JoToro will serve tequila flights and specialty cocktails like batched margaritas alongside the food.

“At the end of the day, I’m just a kid from New York City who grew up in my family’s Italian restaurants,” Isidori said in the release. “I have learned the art of sushi, flipped a burger or two, and made a lot of fresh pasta, but there is nothing better than whipping up Tex-Mex enchiladas and ice-cold golden margaritas.”

Related: Sparkman Wharf opens in Tampa to massive crowds: Here's what it's like

Isidori, who co-founded the New York craft burger and beer spot Black Tap in 2015, is a graduate of the Culinary Institute of America. His culinary career includes stints in Miami Beach, New York City and Las Vegas, and in 2009, the chef received a Michelin star during his time at Las Vegas eatery DJT at the Trump International Hotel.

His soon-to-open restaurant JoToro serves as the newest concept announced for Sparkman Wharf, which debuted its biergarten and outdoor food court in 2018. Other joints coming to the mixed-use development along the Garrison Channel, owned by developer Strategic Property Partners, include Free the Cork, Semolina and Jeni’s Splendid Ice Creams.

“We’re incredibly proud to partner with Chef Joe on his newest venture and bring yet another celebrity chef to Sparkman Wharf. We welcome this exciting new Mexican restaurant to Water Street Tampa,” said Susan Martin, vice president of retail and place management at Strategic Property Partners, in the release.