Advertisement
  1. Arts & Entertainment
  2. /
  3. Food
  4. /
  5. Food News

The McRib is back and there’s not one, but two websites to help find it

McDonald’s is releasing the cult-followed sandwich to limited locations, and you no longer have to guess where to find it.
McRib is back for a limited time at McDonald's. [McDonald's]
McRib is back for a limited time at McDonald's. [McDonald's]
Published Oct. 7, 2019
Updated Oct. 7, 2019

It is, at the same time, one of fast food’s most revered and reviled sandwiches — the McRib — and it’s back on the menu today.

McDonald’s announced the sandwich’s return to more 10,000 locations in a news release Thursday, letting the world know it’s #McRibSZN.

The saucy pork sandwich has popped up seemingly at random, and disappeared as quickly, since its debut in 1981. According to a Business Insider report, the company releases the McRib strategically about once a year during otherwise quiet times or when they need to beef up the menu with some pork. The item is wildly popular, but its scarcity helps maintain its appeal.

This year, McDonald’s is spiking its promotional efforts with a branded hashtag and 16 Instagram story GIFs.

“We’re always listening to our customers and we know the McRib has some of the most loyal fans,” chef Chad Schafer, a McDonald’s executive, said in a news release. “This year we’re excited to give every McRib fan new ways to show their love for the sandwich with our saucy McRib GIFs so they can celebrate the season no matter where they live.”

McDonald’s also launched mcdfinder.com, a website where you can put your zip code in and find the nearest participating restaurant.

That brings the number of websites dedicated to finding the McRib to two. McRib superfan Alan Klein created the McRib Locator over a decade ago. His site uses user generated information to report on McRib sightings and helps visitors find one near them. It’s also available as an app for Android users.

Fast-food chains have seen staggering success using social media to promote menu items this year. Most famously, Popeyes Chicken threw some shade at Chick-fil-A when it released a chicken sandwich this summer and ignited a frenzy. Customers reported hours-long waits and the sandwich disappeared from stores in days. Months later, chicken fans still await its promised return.

While the McRib’s availability has been officially announced, McDonald’s did not comment on how long it’d be in restaurants. McDonald’s said the Instagram GIFs will be available year round, but the sandwich will not.

YOU MIGHT ALSO LIKE

  1. Brian Baumgartner, who played Kevin on "the Office," partnered with Bush's Beans to bring the chili his character was famous for spilling to life. [Bush's Beans]
  2. German beer accompanies a serving of currywurst and schnitzel topped with mushrooms and garlic fries at German Knödle, 951 Central Ave. in St. Petersburg. [MARTHA ASENCIO RHINE  |  Times]
  3. Kumquats that are yet to be harvested in the groves at Kumquat Growers, Inc. in Dade City. The local agriculture business provides fruit for the annual Kumquat Festival to be held Jan. 25 in downtown Dade City. [MICHELE MILLER  |  Times]
  4. Shake Shack, featuring burgers, chicken sandwiches, crispy, crinkle-cut fries, frozen custard, and, yes, shakes, plans to open its first restaurant at Midtown Tampa. (Photo courtesy the Bromley Companies) [Photo courtesy the Bromley Companies]
  5. South Howard Avenue's booming bar scene, and the crowds like this one at MacDinton's Irish Pub and Restaurant, have Tampa officials looking for ways to make the street less congested and safer.
  6. This is a rendering of the White Castle coming to Orlando in 2020. It will be the chain's first Florida restaurant since 1968. [White Castle]
  7. The Bookstore at the  Oxford Exchange during its First Friday event on 09/06/13. [TIMES (2013)  |  Tampa Bay Times]
  8. This July 31, 2019, file photo shows an Impossible Whopper burger at a Burger King restaurant in Alameda, Calif. Restaurant Brands International (QSR), operator of Burger King and Tim Hortons restaurant chains, on Monday, Oct. 28, reported third-quarter earnings of $201 million. [BEN MARGOT  |  AP]
  9. McDonald's is celebrating the 40th anniversary of the Happy Meal by re-releasing some of its most popular toys from Nov. 7-11. [McDonald's]
  10. Outback Steakhouse owner Bloomin' Brands says it is open to a sale. (Courtesy of Bloomin' Brands)
  11. President Donald Trump talks to the media about the table full of fast food in the State Dining Room of the White House in Washington, Monday, Jan. 14, 2019, for the reception for the Clemson Tigers. [PRESIDENT DONALD TRUMP TALKS TO THE MEDIA ABOUT THE TABLE FULL OF FAST FOOD IN THE STATE DINING ROOM OF THE WHITE HOUSE IN WASHINGTON, MONDAY, JAN. 14, 2019, FOR THE RECEPTION FOR THE CLEMSON TIGERS. (AP PHOTO/SUSAN WALSH]
  12. Washington Nationals' Trea Turner, right, steals second with Houston Astros' Carlos Correa covering during the first inning of Game 1 of the baseball World Series Tuesday, Oct. 22, 2019, in Houston. (AP Photo/Matt Slocum) [MATT SLOCUM  |  AP]
Advertisement
Advertisement
Advertisement