The day the Muzak died at Toys ‘R’ Us

A Toys "R" Us in New York, March 15, 2018. Toys “R” Us is the latest failure of financial engineering, albeit one that could portend a new, potentially more ominous outlook for private equity in the digital era. [Jeenah Moon | New York Times]
Published March 27, 2018
Updated March 27, 2018

She walks with purpose, all 35 pounds of her. Ignoring everyone and everything else, she zeroes in on a shelf slightly above her reach. Discovery is followed by an audible gasp, and several bouncing leaps.

"They have it! They have it! They have it!"

Thanks a lot, Amazon.

The online retailer has already swallowed up record, book and electronic stores, and now it is threatening to take childhood exuberance from us too.

I spent a few hours in two Toys "R" Us stores this week, and can promise you, even in 2018, that life is rarely as pure as a child leading a parent on an expedition of Hasbro and Mattel. I can also tell you few things are quite so sad as a dying toy store.



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