Those enchanting things Bucs quarterback Ryan Fitzpatrick did with a football the first few games of the season that captivated Tampa Bay and the rest of the NFL?
They were and will continue to be called "FitzMagic".
Fitzpatrick this week withstood a challenge by Miami Dolphins defensive back Minkah Fitzpatrick to keep the nickname to himself.
The trademark application filed in September by Minkah Fitzpatrick on Tuesday was denied by the United States Patent and Trademark Office, Yahoo! Sports reports.
Minkah Fitzpatrick has answered to "FitzMagic" since high school and planned to use the name in conjunction with sales of footwear, hats, headwear and other apparel.
But the USPTO determined that the nickname is more closely associated with Ryan Fitzpatrick and would create a "false connection" with the Bucs quarterback.
Ryan Fitzpatrick in September became the first quarterback in NFL history to throw for more than 400 yards in three consecutive games when he led the Bucs to season-opening victories over the Saints and Eagles before losing to the Steelers in Week 3.