In her first TV spot, Florida Attorney General Pam Bondi took to the streets in touting her record on cracking down on pill mills.
In her second TV spot, which debuted Monday, Bondi, a former Hillsborough County state prosecutor, returns to the courtroom to promote her record in combatting human trafficking.
John Williams-like music swells in the background as she walks through a courtroom. A human trafficking hotline number flashes on the screen, as do some rather bland headlines and newspaper blurbs.
"Bondi 'leads' human trafficking council" -- Florida Courier, 8/21/14
"Bondi vows to keep fighting…" -- Sun Sentinel, 8/21/14
"Florida ranks third nationally in calls for help in human trafficking, where young women and children are enslaved and abused," Bondi says in the ad. "I knew we needed all hands on deck. Businesses and hospitals to spot it, great law enforcement to stop it, and tougher penalties to punish it. We're taking on Medicaid fraud, pill mills, gangs and more, and I'll fight to put human trafficking monsters where they belong, behind bars."
The ad, paid for by the Republican Party of Florida, will air in seven of Florida's major media markets. Like the first ad, which was unveiled last month, this one stresses her prosecutor's background and reinforces her campaign's message that she's tough on crime.
There's no awkward crooked grin at the end of the ad. Instead, Bondi emphatically puts her hands on her hips as she says she'll put human traffickers "behind bars." She's not smiling this time.
Bondi can be as awkward as she wants to be. Already airing her second ad with a month to go before the election, her opponent, Democratic nominee George Sheldon, has yet to air his first. He trails badly in campaign money, too.