1. Business

34-story condo tower planned for the heart of downtown Tampa

Renderings of Arris, a 34-story condo tower planned for downtown Tampa. [Courtesy of Ascentia Development Group]
Renderings of Arris, a 34-story condo tower planned for downtown Tampa. [Courtesy of Ascentia Development Group]
Published Jun. 6, 2019

TAMPA — The developers of the new Virage condo tower on Bayshore Boulevard are planning an even bigger project in the heart of downtown Tampa.

The 80-unit Arris is expected to rise at the corner of Ashley Drive and Twiggs Street on what is now a surface parking lot. At 34 stories, it would be among the tallest condo towers in the Tampa Bay area.

"Downtown Tampa has a new level of excitement and vibrancy that people across the country are noticing,'' Jay Tallman, president of Ascentia Development Group, said in a release. "Arris Tampa will be a beautiful architectural statement that adds to the downtown skyline, and residents will have world-class art, restaurants and entertainment just steps from their front door.''

Sarasota-based Ascentia and Batson-Cook Development are joint venture partners in the tower, which would overlook Curtis Hixon Riverfront Park, the Hillsborough River and the minarets of the University of Tampa. Plans call for no more than four units per floor with an as-yet-to-be-named restaurant taking up the entire ground floor.

Units would range from 1,100 to 3,700 square feet and be priced from $600,000 to more than $2 million. The tower also would include several levels of parking.

Tallman hinted that Ascentia had another bay area project in the works when he attended the May 14th topping off of Virage, a 24-story tower on site of the now-closed Colonnade restaurant. All but four of the 71 units in Virage have been sold at list prices ranging from $1 million to nearly $5 million. The building will be finished this year, with closings in early 2020.

READ MORE: Atop Tampa's new Virage Bayshore condo tower, you can see (almost) forever

The name Arris (pronounced AIR-iss) comes from an architectural term that refers to the sharp edge formed by the meeting of two flat or curved surfaces. As shown in renderings, the edges of the balconies on one side of the tower curve up, creating a curved shape overall.

The developers plan to break ground early next year for Arris, located at 507 N. Ashley Drive next to the law offices of Stichter, Riedel, Blain & Postler. Attorney Harley Riedel is among the owners of land.

"We were selective about who we chose to develop the site,'' he said in the release. "Since 1976, our law firm has had its offices in the century-old buildings that abut this site, and we were looking for a partner with a stellar reputation and an exciting vision for a high-quality project that will be our neighbor for many years to come. The Virage team and its vision met our requirements, and we congratulate them on their concept and design.''

READ MORE: Tampa Bay's newest, tallest condo tower is almost done, and units already are being flipped for big bucks

The tallest condo towers currently in Tampa are the 32-story SkyPoint and the 30-story Towers of Channelside. Construction is expected to start this year on the 35-story Eleve in the Channel Diestrict and Riverwalk Place, a 50-plus story tower downtown on the Hillsborough River.

The tallest residential tower on Florida's west coast is the 41-story ONE St. Petersburg, completed late last year. The nearby Signature Place rises 36 stories.

Times staff writer Richard Danielson contributed to this report. Contact Susan Taylor Martin at or (727) 893-8642. Follow @susanskate.


  1. Tampa Premium Outlets, 2300 Grand Cypress Drive. The area’s newest outlet is touting the shop tax free weekend and extra savings on top of already reduced prices.
    Deputies are searching for a suspect. There is no public safety threat.
  2. Mike Bishop joins Pasco EDC staff. [Pasco EDC]
    News and notes on Pasco businesses
  3. Hernando County community news [Tara McCarty]
    News and notes on Hernando businesses
  4. A beer is pictured in the outdoor games area of Park & Rec on Wednesday, May 22, 2019 in St. Petersburg. [LUIS SANTANA  |  Tampa Bay Times]
    The Towers of Channelside condo association has filed a lawsuit against the bar, as residents complain about noise.
  5. Yacht StarShip, a dining and water taxi company, has added the Lost Pearl pirate ship to its fleet just in time for Gasparilla. [Yacht StarShip]
    After years entertaining tourists in Virginia Beach, the Lost Pearl is settling into its new Tampa Bay home.
  6. Bank OZK CEO and chairman George Gleason, left, and managing director Greg Newman are photographed at the OZK Wynwood branch in Miami on November 13, 2019. [CARL JUSTE | Miami Herald] [Carlt Juste | Miami Herald]
    In fact, Bank OZK has emerged as a powerhouse in commercial lending generally.
  7. Flooding from an October king tide in Miami Shores fills streets, sidewalks and driveways at its peak. [Miami Herald]
    And it could lose up to 35 percent of its value by 2050, according to a new report.
  8. Delta Air Lines said Friday it will launch five new round-trip routes a day between Tampa and Miami starting May 4. (AP Photo/Mark Lennihan, File) [MARK LENNIHAN  |  AP]
    Delta says the daily nonstop Miami service will create new connections for Tampa travelers to fly to Latin America and other international destinations.
  9. The Undercroft — the new home to a branch office of TheIncLab, an artificial intelligence firm — provides work space for several cybersecurity companies in one of Ybor City’s most historic structures, the El Pasaje building on E Ninth Avenue. RICHARD DANIELSON | Times [Richard Danielson]
    The Washington, D.C.-area company expects hiring 15 developers and engineers in the next twelve months and partnering with bay area universities to augment its staff with student interns.
  10. FILE - In this Dec. 17, 2019, file photo Amazon packages move along a conveyor prior to Amazon robots transporting packages from workers to chutes that are organized by zip code, at an Amazon warehouse facility in Goodyear, Ariz. Cashless shopping is convenient, but it can be a budget-buster. This year, make it more difficult to spend money online. This could help cut out some of your impulse purchases. (AP Photo/Ross D. Franklin, File) [ROSS D. FRANKLIN  |  AP]
    Here are some tips to avoid wasting money when you shop.