TAMPA — Hundreds of makeup lovers are expected to crowd International Plaza mall this weekend when the city's own Youtube beauty star, Jaclyn Hill, cuts the ribbon at a cosmetics store.
Morphe, a makeup brand endorsed by some of the Internet's most popular influencers, has been open to shoppers since last month. But the store will be having its grand-opening celebration this Saturday with a star-studded lineup. The store will open at 7 a.m. and the 10:30 a.m. ribbon-cutting with Hill will follow.
Beauty celebrities — makeup artist Lipstick Nick and hairstylist Jesus Guerrero — will be in attendance, too, to give some lucky winners full-on makeovers.
"We have an enthusiastic, highly engaged #morphebabe fan base in Tampa and we are excited they will now have their very own space to discover, play, and shop the Morphe brand in person,” Morphe's vice president of global retail Emine ErSelcuk said in a statement. “Customers can explore the store on their own or get expert advice from our certified beauty artists.”
Between noon and 6 p.m., the store will be taking appointments for holiday inspired eye and lip looks with some of its makeup artists. The store's holiday makeup will be 25 percent off, purchases of $75 or more will come with a Morphe tote and free beauty goodies, and there will be a slew of giveaways.
When a Morphe store opened in August in Paramus, N.J. thousands of people showed up, according the Bergen Record. It was makeup superstar Jeffree Star who attended that grand-opening. Some shoppers told the Record they were at the mall as early as 3:30 a.m. in hopes to catch a glimpse of Star.
Hill, of Tampa, has a massive following of her own: 5.6 million people subscribe to her YouTube channel to watch her review makeup products and demonstrate how to do bombshell smokey eye-makeup looks. Another 6 million follow her Instagram account.
"I'm going to be such an emotional basket case!" Hill tweeted about being at the Morphe opening in Tampa. "This is so surreal."
Contact Sara DiNatale at [email protected] Follow @sara_dinatale.