Bud Light will make a mark of its own on this year's LGBT Pride Month by selling rainbow-colored aluminum beer bottles from May 27 until June 30.
In addition to the bottle itself, America's top-selling beer maker said in a news release that it will donate $1 from each rainbow case sold to GLAAD (Gay & Lesbian Association of Discussion & Dissemination), an LGBTQ advocacy group with which the company has partnered for two decades.
The bottles, which will also swap out the iconic Bud Light creed that is printed on the crest of the bottle for words of inclusiveness and support, will be sold in bars nationwide, the company said.
"Bud Light has been a supporter of the LGBTQ+ community since the '80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it," Andy Goeler, vice president of marketing for Bud Light, said in statement.
Bud Light also announced it will host an all-LGBT lineup of performers on its stage at the Governors Ball Music Festival in New York, which runs from May 31 to June 2.
The special-edition bottle will be available for purchase at the three-day festival, Bud Light said.
"The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond," he added.
Zeke Stokes, GLAAD's chief programs officer, said in the news release that Bud Light stood by the LGBT community "at a time when many brands did not, and their continued outspoken support sets the bar for other global brands."
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