1. Business

Tampa Bay area's first GreenWise Market is heading to Water Street Tampa

Publix, which owns the GreenWise Market brand, has signed a lease for 26,000 square feet of space on the ground-floor of 815 Water Street, a twin-tower residential project now under construction, and expects to open the store in 2021. (Rendering courtesy Strategic Property Partners)
Published Jul. 15

TAMPA — A GreenWise Market grocery store will open at the base of two new apartment towers in Water Street Tampa, developers said Monday.

Publix, which owns the GreenWise Market brand, has signed a lease for 26,000 square feet of space on the ground-floor of 815 Water Street, a twin-tower residential project now under construction.

The Water Street store will be the Tampa Bay area's first GreenWise Market, a new concept that is not the same thing as the stores carrying the older Publix Greenwise name.

When it opens in 2021, expect something similar to the GreenWise Market that opened last October in Tallahassee. A response to niche specialty markets like Lucky's and Sprouts, the Tallahassee store is built around a grocery-meets-restaurant approach that doesn't include Publix subs or fried chicken, but does feature artisan pizzas, noodle bowls, chicken wings for game weekends, slow-roast turkey sandwiches, draft beers and cold brews.

'FOOD IS THE FOCAL POINT': New GreenWise Market is Publix's clapback to the rise of the specialty chain

With its focus on organic food, ingredients that are free of antibiotics and fresh produce, the GreenWise Market is seen as a good fit with Water Street's larger emphasis on using design to make the neighborhood a healthy place that promotes the well-being of those who live, work or visit the 56-acre mixed-used project.

"We are excited to bring a critical grocery anchor to downtown Tampa, which will be walkable for residents of Water Street Tampa and our neighboring communities," James Nozar, chief executive officer of Strategic Property Partners, the development company for Water Street Tampa, said in an announcement. "Our GreenWise partnership reflects Strategic Property Partner's vision of creating a holistic lifestyle by prioritizing access to products that promote health and wellness."

At 815 Water Street, the GreenWise Market will be in the middle of the $3 billion Water Street Tampa development. Apartment towers of 21 and 26 stories will rise above it. Amalie Arena is directly across the street in one direction. The new building for the University of South Florida College of Medicine will be across the street in another. And a new Marriott Edition boutique hotel and condominiums are planned nearby. The store also will be about 8/10ths of a mile south of a Publix being built in the base of the Channel Club apartment tower at Meridian Avenue and Twiggs Street, and about 7/10ths of a mile east of a Publix just across the Hillsborough River from the Tampa Convention Center.

News of the GreenWise Market lease comes six weeks after Water Street Tampa was designated the first neighborhood anywhere to be certified by the International WELL Building Institute as a healthy community for walking, working and living. Developers say they plan to supplement what the GreenWise offers with regularly scheduled farmers markets in the neighborhood.

Strategic Property Partners, a joint venture between Tampa Bay Lightning owner Jeff Vinik and Cascade Investment, the private wealth fund of Microsoft co-founder Bill Gates, plans more than 9 million square feet of commercial, residential, hospitality, educational, entertainment, cultural and retail space at Water Street Tampa — a mix that developers expect eventually will draw more than 23,000 residents, workers and visitors a day.

MORE: Go here for more business news

Times staff writer Sara DiNatale contributed to this report. Contact Richard Danielson at or (813) 226-3403. Follow @Danielson_Times


  1. [Getty Images] FLUXFACTORY  |  Getty Images
    Under the circumstances spelled out here, the advice columnist says Mom has few desirable options.
  2. Dusty Hill (left) and Billy Gibbons (right) from ZZ Top perform prior to Tom Petty & the Heartbreakers at the St. Pete Times Forum in 2010. A ZZ Top concert in 2018 was the subject of a scathing Clearwater city audit of the Parks and Recreation Special Events division. KEVIN HOWE  |  Times archives
    The Parks and Recreation Department failed to keep sales receipts, invoices and other records of a 2018 concert.
  3. Dade City wants to put its planned bicycle hub in a city park near Church and Eighth streets adjoining the trailhead of the Roy Hardy Trail. The land already has been designated as the future home of a splash pad. Dade City
    A planned welcome center for cycling enthusiasts originally had been slated for a historic train depot
  4. Frances Werner-Watkins Julie Rinaldi
    News and notes on local businesses
  5. Left to right: Oak Hill Hospital Anesthesiology residents Daniel Eskander, Wayne Simmons, Jeffrey Huang and Benjamin Segil. Katie Stacy/Oak Hill Hospital
    News and notes on local businesses
  6. A total of 131 employees are scheduled to be laid off in January as Locale Market and Farm Table Cucina close at the Sundial to make way for a new food hall created by the developers of the Heights Public Market at the Armature Works in Tampa. CHRIS URSO   |   TIMES
    In a notice to the state of Florida, Sundial owner Bill Edwards said the layoffs are expected to take place the first week of January.
  7. WeWork is opening Tampa offices at 501 E Kennedy Blvd. despite company struggles, including $1.25 billion in losses over 2019. SCOTT KEELER  |  Tampa Bay Times
    WeWork has 200 planned coworking space openings as leadership tries to manage $1.25 billion in losses.
  8. Florida's unemployment rate was unchanged in October at 3.2 percent, according to numbers released Friday. LYNNE SLADKY  |  AP
    The latest numbers were released Friday morning.
  9. Apollo Global Management has offered $130 per share for Tech Data's stock in an acquisition worth $5.4 billion. If regulators shareholders approve, the home-grown company will remain based in Pinellas County, where it employs 2,000 of its 14,000 workers. DIRK SHADD  |  Tampa Bay Times
    Private equity firms like Apollo create wealth for pension funds, financial institutions and individual investors by buying assets that typically are sold later at a profit.
  10. Some of Tampa Bay's largest companies are being sold or are up for sale. Times files and Bloomin' Brands
    Tech Data is just the latest in a growing list of public companies bought up by out-of-state firms.