1. Business

Midtown Tampa's construction goes vertical

Bromley Companies chairman Bill Haines and Tampa Mayor Jane Castor talk Wednesday at an event to mark the start of vertical construction at Bromley’s $500 million Midtown Tampa project at the southeast corner of Interstate 275 and N Dale Mabry Highway. RICHARD DANIELSON | Times
Published May 15

TAMPA — After decades as what its owner describes as a "lost land" between downtown Tampa and West Shore, Midtown Tampa is ready to see a construction blitz intended to create a sense of identity for an area from Interstate 275 south to W Kennedy Boulevard.

The Bromley Companies of New York have spent $30 million on site work and infrastructure to prepare their 22 acres at I-275 and N Dale Mabry Highway for vertical construction.

"We started on this project 20 years ago, and what we began with is not where we are today," said Bill Haines, chairman of the Bromley Companies, the master developer for the $500 million mixed-use project. "And what I've concluded is neither the city of Tampa nor the Bromley Companies was ready for where we were going."

THE EVOLUTION OF AN IDEA: 'You don't have many chances to do something that can fundamentally impact the fabric of a city'

Now they are, he said Wednesday. Within three weeks, Bromley will launch construction on several buildings — including a hotel with a rooftop gathering place, a 7-story office building with ground-floor retail, nearly 400 apartments, the bay area's largest Whole Foods Market — more or less simultaneously. Instead of building one structure at a time, several contractors will work to deliver nine buildings and two parking garages before the Super Bowl returns to Tampa in February 2021.

The simultaneous construction adds a degree of difficulty to the 1.8 million-square-foot project, but Haines said it's important that each part of the project open together, because the activity generated by the offices, stores, restaurants, apartments and hotel space is meant to be integrated and to feed off the cross-pollination of the uses.

"Our vision for Midtown is to create a unifying place for hospitality, living, working and shopping designed around 4 acres of common public spaces," Bromley chief executive officer Nick Haines said, including a commons at the center of the project and a large pond with a fitness trail, dog parks and workout areas.

So far, almost 50 percent of the retail space and 40 percent of the office space is spoken for, Nick Haines said. Developers are talking to prospective tenants who are in the market for more than 500,000 square feet of office space about going into Midtown One, the project's first office tower.

"This project right here is really a defining moment for our city," Tampa Mayor Jane Castor said. She expects and hopes that development will ripple outward and transform the area— except, she said, for the "iconic" Village Inn on Dale Mabry, because then "the cops would have no place to eat" — and also help provide critical mass for bus rapid transit or an extension of the streetcar on W Cypress Street. "The city's going to change more than in the next 10 years than it has in my entire lifetime."

MORE: Go here for more Business News

Contact Richard Danielson at or (813) 226-3403. Follow @Danielson_Times


  1. The main exhibit center at the Museum of Science & Industry in Tampa once stirred the imagination with dinosaurs and stars. Now, it's empty, but on the verge of rebirth as a movie studio.
    The County Commission has set aside $2 million for the project as the Film Commission studies the demand for it.
  2. Snack-focused delivery app GoPuff launched in Tampa in February. It serves the area surrounding the University of South Florida. GoPuff
    Flamin’ Hot Cheetos or Funyuns? GoPuff says it has the data for which snack Floridians love the most.
  3. "House Hunters," shot at a home in the Bayshore Beautiful area.  (Times | 2007) Tampa Tribune
    Whang, 57, was also a comedian and actress.
  4. The city is accepting applications for its Commercial Revitalization Program. The city has allocated $175,000 for the program this year.
  5. The Walmart supercenter at 990 Missouri Ave. faced fines in December for these storage containers in the parking lot. City officials are debating whether to make a short-term arrangement with the city two’s Largo stores this year so they can store their holiday inventory. City of Largo
    In the end, city commissioners say yes, with some reservations.
  6. More construction is on the way to St. Pete-Clearwater International Airport, thanks to $19.75 million in Federal Aviation Administration grants to rehabilitate the airport’s runway. (Times file photo)
    The work is expected to be complete by spring 2021.
  7. Job applicants seek information about temporary positions available with the 2020 Census, during a job fair in Miami on Wednesday designed for people fifty years or older. LYNNE SLADKY  |  AP
    The state added 22,500 jobs in August.
  8. Homeowner Cheryl Murdoch, 59, explains the workings of the Philips Smart Mirror in her bathroom. Murdoch and her husband live in the Epperson neighborhood in Wesley Chapel, home of the Crystal Lagoon, where some residents are piloting new health technologies inside their homes. SCOTT KEELER  |   Times
    In Pasco’s Crystal Lagoon community, AdventHealth and Metro Development Group are testing in-home technology aimed at keeping people away from the hospital.
  9. A company called Flock Safety is selling automatic license plate readers to neighborhood associations to cut down on crime, and Tampa neighborhood Paddock Oaks is one of their customers. Pictured is a Flock camera on Paddock Oaks Dr. | [Luis Santana | Times] LUIS SANTANA  |  Times
    Atlanta-based Flock Safety has provided 14 area communities with high-speed, high-definition cameras for surveillance.
  10. An American Airlines Boeing 737 Max 8 aircraft approaches Miami International Airport for landing in March. Bloomberg
    The 60-year-old veteran airline employee told investigators he was upset that union contract negotiations had stalled.