Our coronavirus coverage is free for the first 24 hours. Find the latest information at Please consider subscribing or donating.

  1. Business

Planet Fitness to offer free memberships all summer for teens

Planet Fitness is hoping to see less high schoolers playing Fortnite and more hitting the weights this summer.

The 24-hour gym announced this week it will be offering teens ages 15-18 free memberships from May 15 through Sept. 1 at locations nationwide, including at its 14 in the Tampa Bay area.

To register, teens just have to visit a Planet Fitness near them with a parent or guardian to sign a gym waiver.

While freebies can sometimes show desperation in a company, Planet Fitness' announcement comes as its stock finished its 48th consecutive quarter with positive comps. Last summer, the New Hampshire-based company hosted a similar "summer challenge" at locations in its home state, where 2,500 teens registered and participated.

In addition to free workouts, the gym also said it will give away $30,500 in scholarship money to high schoolers. More than 50 teens will be randomly selected to receive a $500 scholarship and one grand prize winner will be randomly selected to receive a $5,000 scholarship. More information on registering can be found here.

Contact Josh Fiallo at Follow @ByJoshFiallo.