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Sixth Florida Soft Surroundings store to open in Tampa

Shoppers crowd the International Plaza Mall in Tampa on the last Sunday before Christmas. [LUIS SANTANA  | Times (2018)]
Shoppers crowd the International Plaza Mall in Tampa on the last Sunday before Christmas. [LUIS SANTANA | Times (2018)]
Published Aug. 1, 2019

TAMPA — Luxury clothing brand Soft Surroundings is opening a store at International Plaza this month.

The store carries accessories, beauty items and home goods. Its garments are known for their especially soft fabric. The Tampa store will be the sixth Soft Surroundings in Florida and the brand's 80th location overall.

The St. Louis-based chain began as a catalog in 1999 and opened its first brick-and-mortar stores six years later.

Related story: Madewell is coming to Tampa's Hyde Park Village

Soft Surroundings in Tampa will host grand-opening events on Aug. 16. The first 100 shoppers in line for the 10 a.m. opening will receive a gift bag. The store will offer customers free sweet treats, champagne and beauty treatments all day.

Contact Sara DiNatale at sdinatale@tampabay.com or . Follow @sara_dinatale.