1. Business

Sundial owner Bill Edwards puts Snell Isle house on market for $6.2 million

Entrepreneur Bill Edwards is selling this house on Snell Isle four $6.2 million. [MARTHA ASENCIO-RHINE | Times]
Published Jun. 18

ST. PETERSBURG — St. Petersburg entrepreneur Bill Edwards, former owner of the Tampa Bay Rowdies, is shedding more of his holdings.

This week, a waterfront house that Edwards built next to his own mansion on Snell Isle hit the market for $6.2 million. It is the priciest current listing in that upscale neighborhood near downtown St. Petersburg.

"I don't use it,'' he said. "I thought it'd be a guest house but I don't have enough guests in there to make sense. I thought it was good investment and I still believe it is.''

In January, Edwards sold a unit in the 400 Beach Drive condo tower downtown for $2.375 million. And last fall, he sold the Rowdies to the Tampa Bay Rays for an undisclosed sum.

READ MORE: Bill Edwards: Rowdies will stay in St. Petersburg 'for at least five years' under deal with Rays

The 74-year-old Edwards continues to manage the Mahaffey Theater-Duke Energy Center for the Performing Arts under a long-term contract with the city. He also owns the Sundial entertainment and shopping complex downtown.

One of Edwards now-defunct companies, Mortgage Investors Corp., remains embroiled in a lawsuit alleging it defrauded veterans and the federal government out of as much as $180 million while refinancing VA loans. In the suit, filed in federal court in Atlanta, two whistleblowers also accused Edwards of fraudulently transferring Mortgage Investors' assets to himself and his other companies to shield it from a huge potential judgment.

Dollar amounts of the transfers — which Edwards has said were normal "shareholder distributions'' — have been blacked out in most court records. However, one document mentions a total figure of "more than $270 million.''

Edwards has denied any wrongdoing as he battles the suit, which has dragged on for years with no trial date set. Asked if the recent sales of the condo and Rowdies and now the listing of the Snell Isle house were due to mounting legal bills, he said: "No."

"Listen, I financially can afford to go after whoever I need to,'' he said. "In the meantime, I'm a developer, I buy and sell real estate on a regular basis. There probably are another eight properties you don't know about.''

READ MORE: St. Pete entrepreneur Bill Edwards dogged by lawsuit seeking to freeze assets

The house for sale is on a lot Edwards purchased for $2.9 million three years ago. Built in 2017 on Brightwaters Boulevard in the Snell Harbor area, the 5,745-square-foot home has five bedrooms, four full bathrooms and an atrium with a 22-foot-high glass ceiling. Amenities include a private guest casita, fitness center, dining room with "Ale Bar'' and a beauty salon alcove. The listing agents are Bonnie Strickland and Jim DiMartino of Douglas Elliman/Strickland Group.

In 2011, Edwards bought his own house next door for $9 million, then one of the top prices ever paid for a home in Tampa Bay. Called Villa Terranova, it has 12,412 square feet of living space and can accommodate several vessels up to 112 feet in length along 380 feet of waterfront.

Contact Susan Taylor Martin at or (727) 893-8642. Follow @susanskate.


  1. Sam's Club fulfillment center manager Nick Barbieri explains to a shopper how the new Scan & Go shop works at 5135 S Dale Mabry Highway. SARA DINATALE  |  Tampa Bay Times
    The shuttered store has been reinvented and debuted to the community.
  2. Yogi Goswami
    The Molekule Air Mini is a scaled-down version of its original purifier.
  3. 580 Corporate Center in Oldsmar Jones Lang LaSalle Capital Markets
    The six-building center is 91 percent occupied.
  4. Florida has a newly-appointed task force to analyze the state's cybersecurity health. Pictured is Florida's Old Capitol building in March. [SCOTT KEELER   |   Times] SCOTT KEELER  |  Tampa Bay Times
    A Legislature-created task force convenes this month to begin its year-long assessment.
  5. Yesterday• Business
    The Cross Bay Ferry, Provincetown III leaves the Vinoy Yacht Basin in January with passengers headed to Tampa. For departure times and fares for this season, which will go from Nov. 1 through April 30, check [SCOTT KEELER | Times] SCOTT KEELER  |  Tampa Bay Times
    Now in its third year, the ferry will run Wednesdays through Sundays, with service for every Tampa Bay Lightning home game.
  6. The Doc Webb house, which became a point of contention over its historic status. LUIS SANTANA  |  Tampa Bay Times
    The City Council will vote on amended regulations about third-party designation meant to quell verbal and legal skirmishes over historic preservation
  7. Ken Jones, CEO of Third Lake Capital, has sold WingHouse for $18 million to a Jacksonville restaurant company. [Times 2016]
    Tampa’s Third Like Capital now major shareholder in restaurant’s new owners.
  8. The Don CeSar Hotel is caught up in a lawsuit over liquid nitrogen being served and causing injuries at its restaurant. [Times (2011)]
    They say the other side has made inflammatory and misleading statements to the media.
  9. This Mobil Coast gas station at 16055 State Road 52 in Land O Lakes is one of 10 cited in a Florida Department of Environmental Protection lawsuit where inspectors said they found lapses in regularly required tests, maintenance, documentation or other oversight by Brandon-based Automated Petroleum and Energy or its related companies. On Wednesday, the company said the station had already been put back in compliance with state regulations. (Photo via Google street view) Google street view
    The Florida Department of Environmental Protection contends Automated Petroleum and Energy Company failed to do required maintenance or testing at 10 gas stations in the Tampa Bay area and beyond.
  10. FILE - In this July 31, 2019, file photo workers clean the outside facade of State Farm Stadium in Glendale, Ariz. On Wednesday, Oct. 16, the Federal Reserve releases its latest ‘Beige Book’ survey of economic conditions. ROSS D. FRANKLIN  |  AP
    “Persistent trade tensions and slower global growth” were weighing on the economy, the Federal Reserve reported.