Tampa fitness startup Peerfit has received an $18 million investment commitment from the $1.1 billion Virgo Investment Group, based near San Francisco.
As part of the investment, Virgo managing director Pooja Goel will join Peerfit’s board of directors as its first female director. Peerfit’s board already includes Tampa Bay Lightning owner Jeff Vinik, Clearwater real estate executive Lee Arnold and Florida Funders general partner Marc Blumenthal.
Peerfit has 98 employees, many based in Tampa but some working across the country. Its digital platform allows more than 12,000 employers to offer their workers access to a network of fitness studios and gyms using workplace wellness funds, and it lets users find fitness opportunities that match their interests.
Goel, who oversees health care investments at Virgo, will focus on Peerfit’s Medicare expansion project, called, Peerfit Move, which aims to reach Medicare Advantage plan enrollees beginning in 2020.
"Peerfit has identified a unique need in the employer wellness and Medicare space, building an offering that appeals to employees, seniors, employers, and health plans," she said in an announcement of the investment.
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