While Gov. Rick Scott remains generally unpopular, his months-long charm offensive and singular focus on jobs creation may be slowly winning Floridians over, according to a new Tampa Bay Times/Miami Herald/Bay News 9 poll.
More than four in 10 Florida voters, 43 percent, approve of Scott's job performance a year into his first term; 47 percent disapprove; while 10 percent are not sure.
While these numbers are not fantastic — they remain worse than President Barack Obama's approval rating in the state, for example — they still represent a marked improvement for a man who took office facing an extremely polarized electorate.
"His numbers aren't great. He is still not where he needs to be in order to get re-elected," said Brad Coker, managing director of Mason-Dixon Polling & Research, which conducted the poll. "But people don't seem to have such a negative gut reaction.
"The makeover's working."