For most of a month, the letters TBA were a constant reminder of the slow pace of the Tampa Bay Buccaners' head coaching search.
Friday at One Buc Place, Greg Schiano gave them new meaning.
Trust, belief and accountability form the crux of the message the Bucs' new staff will teach, Schiano said during his introductory news conference.
"Our team will be built around a humble, unselfish attitude of sacrifice,'' the former Rutgers coach said. "It's hard to find that in today's world, but that's how it will be.''
Schiano, 45, was chosen to replace Raheem Morris, who was fired after three seasons, including a 4-12 showing in 2011 that included losses in the team's final 10 games.
On the field, Schiano said he will emphasize great defense, winning the special teams battle and being a physical offensive football team that takes shots down the field.
"As long as you play great defense and win the kicking game,'' Schiano said, "that formula works.''
Schiano said he had previous opportunities "go to places that were 'bigger names' or 'bigger programs'' but had trouble picturing himself in those places. As he went through the interview process with the Bucs, Schiano said, a feeling of "tremendous excitement'' tempered only by the sadness of leaving his former players convinced him to leave Rutgers after 11 seasons.
"That's how I knew this was the one,'' Schiano said.
A "talented, young core of players,'' "great facility'' in Raymond James Stadium and "a team with a great Super Bowl tradition'' further cemented his decision, he said.
Schiano said he will work with general manager Mark Domink to hire a staff that will include an offensive and defensive coordinator. Schiano said he will look only for strong teachers and communicators, regardless of whether they coached at the pro or college level.
Bucs co-owner Joel Glazer pointed out several values that made Schiano stand out from a large candidate field: work ethic, family, stability, community involvement, a belief in fundamentals and aan bility to build a program from the ground up.
"It's a very exciting day for the Tampa Bay Buccaneers,'' Glazer said. "We're very much looking forward to the future, and the reason we're looking forward to the future is because of our new head coach.''
Schiano, whose only previous NFL experience came as a defensive assistant with the Chicago Bears from 1996-98, was asked about the challenge of jumping from the college to the pro level.
"Everybody has trouble,'' Schiano said. "It's a competitive league. That's the fun part of it.''