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Nelson up with first Spanish-language ad

It follows a string of ads from rival Rick Scott.
Pedro Rosselló, who served as Puerto Rico’s governor from 1993 to 2000, endorses Democratic Sen. Bill Nelson for another term on June 4, 2018, in Tampa.  Photo by Steve Contorno, Times Staff
Pedro Rosselló, who served as Puerto Rico’s governor from 1993 to 2000, endorses Democratic Sen. Bill Nelson for another term on June 4, 2018, in Tampa. Photo by Steve Contorno, Times Staff
Published Jun. 14, 2018|Updated Jun. 14, 2018

Sen. Bill Nelson has released his first Spanish-language ad, which will begin today on Facebook and Twitter and other digital platforms, the campaign said.

It follows Gov. Rick Scott's latest Spanish-language ad, one tied to the World Cup. And like Scott, Nelson shows off his bilingual skills in the spot. It highlights Nelson's voyage into space.

The campaign did not say how much money is behind the ad.

Politico today reported on Nelson's struggle with name ID among Hispanics, another worry for Democrats.

Here is Scott's latest ad, which is going on TV and online.

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