Billionaire environmentalist Tom Steyer's group NextGen America made waves last month when it announced it is backing Democrat Andrew Gillum in the Florida governor's race.
This week, the group is putting some more money where its mouth is.
NextGen America is making a six-figure digital ad buy in support of Gillum, pushing two new ads on Twitter, Facebook, Instagram and other online platforms, according to a release obtained by the Tampa Bay Times.
"We know that young voters are online, and a strong and smart digital campaign will be key to pushing Andrew Gillum across the finish line on August 28th," Steyer, the president of NextGen America, said in the release.
The ads, titled "Lived It" and "Our Turn," focus on Gillum's biography and his record. They'll go live Tuesday.
NextGen America focuses primarily on mobilizing millennial voters through canvassing, voter registration drives and other forms of voter outreach. According to a recent analysis, Steyer's $3.5 million investment in the Florida may be paying huge dividends when it comes to registering young voters.
Steyer is a liberal mega donor, and his group is working to elect Democrats this year. But its support of Gillum in the competitive gubernatorial primary is nearly unprecedented. Gillum will need all of the help he can get to defeat his largely self-funded opponents Chris King, Gwen Graham, Philip Levine and Jeff Greene.
Watch NextGen America's digital ads here: