Two weeks out, the TV advertising wars are intensifying in Florida's U.S. Senate race.
The League of Conservation Voters and EDF Action Tuesday launched a $2.25 million air assault on Republican Gov. Rick Scott over the red tide crisis in the state.
The groups say the ad will run for a week in the Tampa, Fort Myers and West Palm Beach television markets.
You can watch the ad, "Battered," here.
Scott's campaign launched a new commercial of its own that suggests the governor needs to explain his position on health care as it relates to those with pre-existing conditions.
The highly personal Scott ad, entitled "It's Personal," shows Scott at one point giving his mother, Esther, a peck on the cheek. (Mrs. Scott died in 2012). Watch the ad here.
Politifact gave the governor a "half true" on this question in September.
Scott on Monday launched another ad that accused Nelson of being uninformed, which was the governor's way of pushing back against criticism that he has cut education funding.
There's more: Senate Majority PAC, a Democratic group, released an ad accusing Scott of supporting a plan that allows insurance companies to ignore pre-existing conditions. The ad features a Florida woman and a breast cancer survivor.
Nelson, campaigning in Tallahassee with former Vice President Joe Biden, mocked Scott's contention that the governor has suspended campaigning, and noted that Scott has doubled his TV ad purchases to $3.7 million for this week alone.