The Human Rights Campaign is pouring $520,000 into a digital advertising campaign in Florida in the final days of the 2018 election cycle.
HRC, which brands itself as America's largest LGBTQ rights group, said in a press release that it hopes to target "equality voters — voters who are willing to make issues of LGBTQ equality a key factor in their vote."
The three digital ads that will run as part of the campaign each urge voters to go to the polls without weighing in on specific races.
But HRC hasn't been afraid to endorse candidates this election cycle. The group has thrown its support behind a number of Florida Democrats, including Andrew Gillum for governor, Bill Nelson for U.S. Senate and David Shapiro, Nancy Soderberg Donna Shalala and Lauren Baer for U.S. House of Representatives.
If she wins, Baer — who's challenging incumbent Republican Brian Mast in FL-18, would be the first openly LGBTQ member of Congress from Florida, the release noted.
HRC is also embarking on statewide canvassing, phone banking and direct mail initiatives.
"In the final week of this critical election, we're making one of our largest investments this cycle to ensure the majority of fair-minded voters across Florida know what's at stake and how to make their voices heard," said Olivia Dalton, HRC's senior vice president of communications and marketing, in the release.