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Vans and Harry Potter cast spell over the internet with collaboration announcement

Get ready to shred some gnar all over Diagon Alley.
 
In this film publicity image released by Warner Bros. Pictures, from left, Emma Watson, Rupert Grint and Daniel Radcliffe are shown in a scene from "Harry Potter and the Deathly Hallows: Part 2." (AP Photo/Warner Bros. Pictures, Jaap Buitendijk)  ORG XMIT: NYET423
In this film publicity image released by Warner Bros. Pictures, from left, Emma Watson, Rupert Grint and Daniel Radcliffe are shown in a scene from "Harry Potter and the Deathly Hallows: Part 2." (AP Photo/Warner Bros. Pictures, Jaap Buitendijk) ORG XMIT: NYET423
Published April 23, 2019|Updated April 23, 2019

Fans of the Harry Potter franchise might soon be ditching the Quidditch pitch for the half-pipe.

Stalwart purveyors of skate culture, Vans, announced a collaboration with the Wizarding World to bring a new line of shoes and apparel to us muggle borns.

The announcement came with a simple tweet: “Something magical is coming.” Along with a quick video kaleidoscopic stripes morphing into various Hogwarts house colors and symbols.

The company’s website offered little information aside from a mailing list to stay updated and sparse words.

“Vans and HARRY POTTER collaborated to conjure up a magical collection of footwear, apparel, and accessories for witches, wizards, and muggles alike,” the site stated simply.

The house images on the page could give some design clues and, in the least, offer a cool magical effect, almost like running your hands over a pensieve, when you pass the mouse over it.

The Twitterverse was excited for the news and users seemed ready to hand over all their galleons.

Vans is no stranger to pop culture collaboration.

The company recently released a David Bowie line and commemorative Led Zeppelin ware. It’s not their first foray into geek culture either. The company previously released a Star Wars line of shoes and apparel.

Vans has not announced a street date for the line to drop but wizards worldwide seem ready to trade their Firebolt 2000s for a sweet new deck.

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The announcement also comes mere months before Universal Studios Orlando unveils a new roller coaster in the Wizarding World of Harry Potter, Hagrid’s Magical Creatures Motorbike Adventure, in June.