A delivery-only pizzeria with virtual storefronts has #blessed doorsteps in select pockets of Tampa with cauliflower crust pies.
Launched through on-demand delivery apps UberEats and Postmates last week, Boss Bitch Pizza is the brainchild of Tyler Berlingeri and her small team. Their operation — which offers salads and Sriracha-tossed cauliflower bites in addition to the 12-inch rounds — serves as sort of a feast for Instagram, with photos full of playful fonts, bold colors and cheeky words to live by such as, "I'm coming for all the pizza they said I shouldn't have."
And how could a place called Boss Bitch Pizza not? Especially since it's somewhat enigmatic.
Berlingeri, who spearheaded the branding and splits her time between Tampa and Washington, D.C., said they whip up their health-minded fare inside the kitchen spaces of "existing prominent restaurants" downtown and in the SoHo, University of South Florida and Westchase areas. But despite their lack of customer facetime, the crew aims to connect with the community all the same.
"I wanted to portray a kind of alter ego onto the pizza and onto the brand," Berlingeri said. "I'm so happy that it turned into something other women can connect to, or feel a connection to. It really comes down to that."
Boss Bitch Pizza's website provides easy access to its virtual storefronts on Postmates and UberEats. However, customers must be located within the delivery zone set forth by each app to order the classic eats Berlingeri and company put a twist on.
"It kind of helps us have this more mysterious feel. 'Where are they? How do I get it?' But it's also a convenience factor, and that's a great frickin' thing," she said.
Eight house pies built upon the gluten-free, vegan cauliflower crust, then dressed with fresh veggies and proteins like non-GMO chicken, are featured on the menu. Options include the Donatella (tomato sauce, skim mozzarella, grass-fed steak, turkey pepperoni, bacon and basil) and the DeGeneres (tomato sauce and vegan mozzarella). There's also a create-your-own alternative known as the "Anna Wintour My Way."
As for the three salads, those combine a variety of toppings and greens, among them kale, romaine and spinach.
Prices start at $11.39 for a salad and go up to $33.99 for a pizza and salad combo. Phew.
"Women are taking control of their lives right now, more so now than ever, and they're also taking control of their bodies. They should have a pizza that fits their lifestyle," Berlingeri said. "We want to support healthy choices and what women want when it comes to what they put in their bodies."
According to Berlingeri, Boss Bitch Pizza plans to conquer the Tampa market before expanding elsewhere. She and the team will increase their delivery footprint by tapping into a third app, DoorDash, sometime this week or the next.
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"Right now we really want to connect with our community. Tampa is our home," she said.
Customers can order Boss Bitch Pizza through Postmates or UberEats from 5 to 9 p.m. Monday to Wednesday, 5 to 11 p.m. Thursday, 5 p.m. to 2:30 a.m. Friday and Saturday, and 5 to 9 p.m. Sunday.
Contact Meaghan Habuda at email@example.com. Follow @meghabuda.