The new year brings free beer back again at Busch Gardens, as part of the theme park's 60th anniversary celebration.
It is based in the park's roots, when it opened in 1959 as a beer garden that had bird shows and promoted the products of its then-owner Anheuser-Busch.
For all of 2019, the park's Garden Gate Cafe and Serengeti Overlook Pub will give out hearty 7-ounce samples of rotating lineup of beers. Two per person, just like it did for 50 years.
The perk ended in 2009 after the Blackstone Group bought SeaWorld and Busch Gardens. There was a brief reprieve last summer when both parks offered free beers just for the summer.
SeaWorld Entertainment, the park's parent company, reported a nearly 5 percent gain in revenue and attendance last summer, resulting in a surge for the company's stock. Many industry analysts credited the free suds with playing a part in the company's impressive increases in season pass sales and per capita spending.