The free beer perk at SeaWorld Orlando will return this summer, starting on Memorial Day weekend, and it's a hearty handout.
Guests 21 and older can pick up a 14-ounce domestic pour at Mama's Pretzel Kitchen Patio Bar, the park announced Thursday, a day after the company reported that SeaWorld parks' attendance and revenue rose for the fifth straight quarter. SeaWorld Entertainment is the parent company of Tampa's Busch Gardens, which also has a freebie deal on 7-ounce beers going on all year to celebrate its 60th anniversary.
This fan-favorite promotion at SeaWorld begins May 25 and lasts through Sept. 2. (Park passholders can belly up to the bar and claim their free brew starting May 10.) What's more, a new weekday happy hour kicks off May 10, running through Sept. 2; specials include buy one, get one free beer, cocktails, wine and nonalcoholic beverages at Flamecraft Bar, Shark's Underwater Grill Bar and Waterway Grill Bar.
SeaWorld and Busch Gardens featured free beer offers last summer, and analysts credited the popular perk with boosting attendance at both.
On Wednesday, the theme park company reported that it saw a 3.6 percent uptick in attendance. The recent addition of a new Sesame Street attraction in Orlando, opened in March, will make SeaWorld more attractive to families with young children, SeaWorld CEO Gustavo Antorcha told investors. The company is trying to sell customers on the value of its annual passes, which bundle various benefits.
Last month, SeaWorld Entertainment laid off an unspecified number of employees in an "efficiency" move that affected Busch Gardens and SeaWorld. The company did not give out more details on the layoffs, but it reported spending $2.6 million on severance and other expenses as part of its net losses in the quarterly earnings.
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