New Profile by Sanford weightloss program open in South Tampa

For those struggling to stick to their New Year's resolutions, this new weight loss program recently opened a new location around the holiday to help people make a lifestyle change.
Published January 10

With the new year underway, Profile by Sanford, a weight loss program and lifestyle change service, emerged right in the nick of time as many are trying to stick to their new year resolutions and goals of losing weight or living healthier.

The weight loss program opened its first Tampa Bay location on Dec. 26 and celebrated its grand opening Thursday (Jan. 10) at its wellness center at 128 S Westshore Blvd, Suite C. This is the first of three locations to come in the Tampa Bay area with one planned for St. Petersburg and the other they have yet to confirm.

Physicians and researchers at the Dakotas-based Sanford Health, one of the largest integrated health systems in the nation, designed Profile by Sanford to help individuals change behavior to keep the weight off.

“The biggest behavior problem is the relationship that people have with food whether its a work celebration, birthday, or holiday, they are all centered around food,” said Betsy Shafer, who owns the franchise with her husband Rick Shafer.

“So, we focus on the actual behavior change and teach our members that yes we’re human, and there are times we need to give permission to indulge, but recognize that food is fuel opposed to a congratulations food.”

Profile focuses on nutrition, activity, lifestyle coaching and genetic testing. It analyzes genetics to determine how each body metabolizes carbohydrates.

From there, coaches map out the member's journey and lay out meal plans each week in sessions with a grocery list as a guide for quality lean meats and produce.

Regular memberships cost $300 for the year, and members receive a 20 percent discount towards the food, but for the month of January, Profile offers membership for $129 and the Profile Precise genetic testing for a reduced price of $99.

Profile by Sanford also partners with community leaders in fitness and wellness such as Crunch Fitness and Bayshore Fit so that members have the opportunity to have a personal trainer.

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