Even writing the title "Florida Chief Financial Officer" can make a reporter's eyes glaze over or a reader skip to another story.
So what's a CFO to do when he runs for reelection?
Jeff Atwater's solution: run as the guy who busts fraudsters and therefore saves consumers money. It's the theme of his new campaign ad, which means it's the main message of his campaign that dovetails with the endorsement of him by the Florida Police Chiefs Association (press release is below the ad):
TALLAHASSEE, FL – The Florida Police Chiefs Association (FPCA) today announced its endorsement of Chief Financial Officer Jeff Atwater in the upcoming election for Florida's Chief Financial Officer. The FPCA applauded Atwater's history of supporting Florida's law enforcement, specifically his efforts to eliminate the fraud that increases the cost of living for Floridians and protect the state's most vulnerable citizens from financial harm and abuse.
"In just four years, CFO Atwater has made thousands of insurance fraud arrests and has shut down more than 150 organized crime rings," said Amy Mercer, the FPCA Executive Director. "He has demonstrated his strong support of Florida's law enforcement, and we are fortunate to have his leadership and commitment to our state's safety."
CFO Atwater is dedicated to investigating and arresting criminals involved in financial fraud in Florida. Thanks to his efforts, Florida's Division of Insurance Fraud has served as a national leader in the fight against insurance fraud, continuously ranking in the top five among all states' fraud bureaus and divisions.
The FPCA is the fourth largest state police chiefs association in the nation and is composed of more than 750 of the state's law enforcement executives. FPCA serves municipal police departments, airport police, college and university police, private business and security firms, as well as federal, state and county law enforcement agencies. The FPCA has members representing every region of the state. Learn more athttp://www.fpca.com.