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Netflix to air Tampa real estate series by ‘Selling Sunset’ creator

Real estate agent Sharelle Rosado will star in the ‘docusoap’ about an all-female, all-Black real estate firm.
Sharelle Rosado will star in an as-yet-untitled series about an all-Black real estate firm in Tampa Bay for Netflix.
Sharelle Rosado will star in an as-yet-untitled series about an all-Black real estate firm in Tampa Bay for Netflix. [ Via Instagram ]
Published Mar. 12
Updated Mar. 15

Could it be called Selling Bayshore, perhaps?

A Tampa Bay-based reality series about an all-female, all-Black real estate firm has no title yet, but Netflix says it’s on the way from the producer of its hit series Selling Sunset.

The show will fall into the “docusoap” category, featuring “real people going about their real lives,” a Netflix news release said, before describing the genre as having “more feuds, tears and tense dinner parties than our regular lives.”

Tampa Bay real estate broker Sharelle Rosado of Allure Realty will star in the series, executive produced by Adam DiVello at Done and Done Productions, which makes Selling Sunset, a “major drama”-filled reality series that follows agents at an elite brokerage serving high-end clientele in Los Angeles.

Selling Sunset has been renewed for a fourth and fifth season, Netflix said in the same announcement.

Netflix’s description of the new series says, “Along the Florida coast, Allure Realty stands out among the crowd. Owned by military vet Sharelle Rosado, this all Black, all female real estate firm has its eyes set on dominating the Suncoast. These ladies are equally as fun as they are fiercely ambitious, with all of them vying to be on top of the lavish world of luxury waterfront real estate. Sharelle has big plans for her brokerage and won’t let anyone or anything get in the way of making her dreams a reality.”

State records show Allure Realty was formed by Rosado in 2019, with its principal office in Ybor City. She previously worked with Tampa Bay area Re/Max franchises.

Rosado’s online bio describes her as a military relocation specialist, sports and entertainment real estate agent and retired Army paratrooper.

In a recent appearance on the I Am Woman podcast, Rosado said she had medically retired from the U.S. Army after 13 years of service and two deployments to Afghanistan.

The I Am Woman podcast is a spinoff of the I Am Athlete podcast hosted by former NFL players, including Chad “Ochocinco” Johnson. Rosado is in a relationship with Johnson, and recently posted a photo of a diamond ring captioned, “I said YESSSS.”

In the podcast interview, Rosado talked about what led her to military service, saying she had earned an athletic scholarship for track in high school but lost it when she became pregnant her senior year. She walked on to another university’s basketball team but decided to leave school to join the military after “partying too much” and not wanting that lifestyle.

Seeking faster promotion, she went to Airborne school and learned to jump from planes before being assigned to the 82nd Airborne Division out of Fort Bragg, North Carolina. She worked in human resources and was an administrative assistant for a general, reaching the rank of sergeant first class.

Asked about the relationship with Johnson on the podcast, Rosado talked about reading about herself on blogs.

“Oh she’s, you know, she’s a gold digger, or she’s just there for the bag,” she said. “But little do they know I had my bag before I met him. After I served my 13 years I opened up my own real estate company and it’s very successful. I’m about to open up another brokerage down in Miami.”