Going through chemotherapy is scary for anyone, but it’s especially scary for children. And since everyone who has to endure that kind of ordeal deserves a treat, the partnership between a local Baskin-Robbins and St. Joseph’s Hospital Pediatric Oncology Center is certainly sweet.
Tampa native Tim Cloe is a franchisee who owns several Dunkin’ and Baskin-Robbins stores in Tampa. His team member, Dunkin’ field marketing manager Betsy Beck, came up with the idea to bring custom cakes to pediatric cancer patients when they complete their last treatment. Beck has an ongoing partnership with St. Joseph’s through the Dunkin’ Joy in Childhood Foundation and has visited the hospital many times. This led her to the idea to come up with something special for the children.
While this partnership has been going on for several years, Cloe waited to announce it to the community until this year in a news release.
When a patient completes their final chemotherapy treatment, they ring a bell to celebrate the milestone. Cloe and his team work with the hospital before the patient’s final treatment to create a custom ice cream cake with their favorite flavors and design it with their favorite cartoon characters or sport. After the patient rings the bell, they get to enjoy the cake that was made just for them.
“After several years of the tradition, Tim says that the best part isn’t just getting to celebrate the child who is finishing, but to give hope to the other kids who are still going through treatment, " the release stated. “It’s a unique and heartwarming event that both the kids and staff look forward to.”