While the Tampa Bay Lightning are moving through the Stanley Cup Playoffs in the bubble in Edmonton, Canada, Lightning fans are flocking online and to Tampa Bay Sports stores to scoop up gear to show their pride and support.
Beyond all the bold blue and lightning bolts is a special series created for the playoffs, the Lightning Poster Series for a Cause, featuring illustrations of a few featured players.
“We decided that the playoffs would be a great opportunity to expand the player’s personalities,” said Brittany Austin, director of creative and brand strategy for Vinik Sports Group.
The in-house team used the talents of senior graphic designer Nick Meader to create designs that highlight Alex Killorn, Victor Hedman, Andrei Vasilevskiy and Mikhail Sergachev.
Sergachev has a strong following on social media, where he often posts pictures of him walking his pet cat, which is how he is pictured in his design.
Alex Killorn is a social media influencer, so over the summer he did a series of Instagram Live interviews with other players — and actor Kenan Thompson — from his JetSki called Dock Talk. He’s pictured on the JetSki, with a flag says “Dock Talk With Killer." He’s wearing a burgundy life vest with an “H” for Harvard University, his alma mater.
Victor Hedman started rocking a good-luck man bun when playoffs began, now immortalized by his design.
Andrei Vasilevskiy’s Instagram post in which he’s sporting a Gucci headband got a lot of attention and made it into his design. He’s also holding an enormous cat, a reference to his nickname, “Big Cat.”
Each design has the player’s number worked into it.
The designs are on posters and T-shirts and can be purchased online as phone and computer backgrounds, at nhl.com/lightning.
The posters and T-shirts are also sold inside in Tampa Bay Sports stores, with locations in Amalie Arena, International Plaza and Tampa International Airport. A free poster comes with the purchase of a T-shirt.
A portion of the proceeds benefits the Lightning Foundation, which works with Tampa Bay nonprofits. Since 2011, the foundation has given $60 million to 250 nonprofits in 20 areas.