Netflix has begun rolling out weekly reports on top shows and movies by number of hours viewed on the streaming service after receiving feedback that it should be more transparent.
The data, released Tuesday on Top10.Netflix.com, breaks out the streamer’s top 10 movies and shows worldwide by English and non-English titles and number of hours viewed.
For the week of Nov. 8 to 14, Season 3 of Narcos: Mexico ranked first for English-language TV with 50.29 million hours viewed.
The Korean-language thriller Squid Game dominated for non-English TV, with 42.79 million hours viewed, followed by Season 1 of the Korean-language romance series The King’s Affection, Netflix said.
The top English-language film last week was the action movie Red Notice, starring Gal Gadot, with 148.7 million hours viewed. The romantic comedy Love Hard ranked second, with 58.56 million hours watched.
“This is an important step forward for Netflix, the creators we work with and our members,” Pablo Perez De Rosso, the company’s vice president of content strategy, planning and analysis, said in a blog post. “People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry.”
The most watched show on Netflix worldwide in its first 28 days was Squid Game, racking up 1.6 billion hours in viewing time and topping the non-English TV list. For English-language series, the Regency era romance Bridgerton ranked first, with 625 million hours watched in its first 28 days.
Netflix also will show top 10 lists for movies and films that are geographic specific to more than 90 countries but will not show hours viewed for country-specific lists.
It’s uncertain whether other streaming services will follow in Netflix’s lead.
Streamers in the past have not been open about sharing viewership data with all their partners, considering it proprietary information. Over the years, Amazon and Netflix have shared some data publicly, but they have been criticized for cherry-picking only the programs that perform well.
The lack of information has made it challenging for sellers to figure out how much their project is worth and for talent to make sure they are getting paid fairly.
“Streamers aren’t anxious to share all of their data,” Richard Lovett, co-chairman of Creative Artists Agency, said at a Wall Street Journal Tech Live conference in October. “They will share some sometimes. We hope we will find a way to understand the partnership in a better way where more data is shared. In the meantime, we’ve got to work really, really hard for our clients so that we will fight for their value and for them to be paid fairly.”
Earlier this year, CAA client Scarlett Johansson sued the Walt Disney Co., accusing the company of reneging on a deal to show action movie Black Widow exclusively in theaters for a window of time during the COVID-19 pandemic. Instead, Disney released the movie in theaters and on its streaming service the same day. Both sides settled their dispute in September.
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Netflix has made efforts over time to be more transparent about its viewership data. Last year, it rolled out country-specific top 10 lists to help guide viewers on what’s popular on the streaming service.
The company has also tweaked its viewership metrics. Netflix once defined a view as one person watching at least 70 percent of a program, but that changed in January to at least two minutes of a program.
Netflix has since abandoned that metric, saying that hours watched is a better indicator of user engagement and consistent with how outside services measure TV viewing.
- By Wendy Lee, Los Angeles Times