For Slurpee fans, July 11 is typically a big holiday when the convenience store chain 7-Eleven offers a day of free frozen treats. But this year it’s going to be a monthlong celebration of the classic brain freeze.
In 2020, the stores switched gears and canceled Free Slurpee Day to prevent crowds from gathering at locations across the country, potentially spreading COVID-19 amid the public health crisis.
So this year, in celebration of its 94th birthday, 7-Eleven will party the entire month of July. Download the 7Rewards loyalty app onto your phone and 7-Eleven will drop a coupon for one free small Slurpee into the account on July 1.
The company said it decided to extend the offer to stop crowds from gathering around Slurpee machines on one day. If you get a Slurpee stay-cold cup, refills are $1 through the end of July.
For information, go to 7-eleven.com/app.
7-Eleven is also marking its birthday by gifting 1 million meals to Feeding America.
“While we’re celebrating our birthday month, we are also mindful that the COVID-19 pandemic has had a lasting impact on many families,” said Marissa Jarratt, 7-Eleven’s senior vice president and chief marketing officer. “We know how important it is to come together and help the communities we serve in times of trouble. Our commitment to provide one million meals this year and in 2020, along with our Round Up for Rewards program this winter, bookends an impactful year.”