/cloudfront-us-east-1.images.arcpublishing.com/tbt/PY7HMPME4VHY3PE2P5RTSCSTTY.JPG "Taylor Swift fan Annabella Siegel, 12, of Orlando, is happy with her haul at the tour merchandise truck on Wednesday, April 12, 2023, at Raymond James Stadium.")
Taylor Swift’s Eras Tour comes to Tampa for three sold-out shows starting Thursday, but the merchandise truck is already in town.
/cloudfront-us-east-1.images.arcpublishing.com/tbt/RY7VFJJGBRGM5IYQK56FXG54UA.JPG "Fans wait in line for an opportunity to purchase Taylor Swift tour merchandise, Wednesday in Tampa.")
The truck arrived today, parking in Lot 2 of Raymond James Stadium, and is officially open from 10 a.m. to 5 p.m. When the tour arrives Thursday, there will be merchandise trailers parked at the Ford Gate, Gate B and the South Plaza starting at 3 p.m. before the 6:30 p.m. show times. There will also be merchandise for sale inside the stadium.
But excited Swifties were treating the early arrival of the merch truck with nearly as much fanfare as the arrival of Swift herself, lining up as early as 6 a.m., according to posts on social media.
@octoberortiz ERAS MERCH TRUCK ADVENTURES PT.6 ONLY 1 HOUR LEFT!!! @taylorswift @taylornation #erastour #tampa #florida #taylornation #raymondjamesstadium #merchtruck #swifties #midnights ♬ original sound - Mikey
The posts show long lines of fans near Raymond James Stadium, waiting in the early-morning hours for the truck to arrive.
/cloudfront-us-east-1.images.arcpublishing.com/tbt/XB45CSOEUNE7TJGSYOX7PLOL6U.JPG "Michele Lefcourt, 32, of Homestead, shows off some Taylor Swift swag moments after purchasing merchandise.")
Items available for sale at the truck include a glow baton ($15), a reusable water bottle ($25) and a tote bag ($30). A highly coveted blue crewneck sweater, with the name of the tour printed on the front and the name of Swift’s studio albums and concert venues written on the back, is $65. Hoodies are going for $75. There are also Eras Tour items available on Swift’s website.
/cloudfront-us-east-1.images.arcpublishing.com/tbt/EMNMWBWSY5H5VM7ZYXL6YVHR74.JPG "The doors open on a merchandise truck where fans wait in line for an opportunity to purchase Taylor Swift tour merchandise.")
/cloudfront-us-east-1.images.arcpublishing.com/tbt/MM5ST76AWFAT3CHHZIYIWENSUM.JPG "Planning your weekend?")
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Explore all your options/cloudfront-us-east-1.images.arcpublishing.com/tbt/3EDDFXOVRVFXXIJOG3NSJJ4KI4.JPG "From left, Heather Diggens, 14, thanks her mother, Heather Diggens, 51, both of Bradenton, moments after purchasing $450 worth of Taylor Swift tour merchandise with friend Angela Rissler, 48, of Bradenton, right.")
/cloudfront-us-east-1.images.arcpublishing.com/tbt/SXUPPF6NAZFCDMFUW3FOYWCDCA.JPG "Fans wait in line for an opportunity to purchase Taylor Swift tour merchandise.")
/cloudfront-us-east-1.images.arcpublishing.com/tbt/IQ7KOX6MVRDC7F7RDZVKEZBNUQ.JPG "Taylor Swift tour merchandise flies off the shelves of a merchandise truck.")
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