Tampa Bay Market demographics



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Tampa Bay Market   Market Demographics

The Tampa Bay market continues to be a vibrant and diverse community full of economic opportunity. As the 11th largest DMA in the United States, ranking in the top 10% of all DMAs, the Tampa Bay market is home to professional sports teams, world-famous attractions and endless community focus events.

Tampa Bay Market Map


The Tampa Bay metro area is the 2nd wealthiest in the state with an aggregate net worth of $379.7 billion and an effective buying income of $64.5 billion. As a mobile market, Tampa Bay Times readers travel throughout the entire metro area, spending $36 billion annually in retail sales. Every week, 235,400 adult residents from St. Pete/ Clearwater travel to Tampa and 215,000 Tampa adult residents travel to St. Pete/Clearwater.

Demographics by County
Effective buying income


Sources: 2015 Nielsen; 2015 Scarborough Report (r2)


  Spring 2016 Readership: 2016 Audience: 2016 Audience:  
  Times Reach 1.8 million Tampabay.com tbt  
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