The Tampa Bay Buccaneers are hitching their wagon to a horse on the Old Town Road.
To get the 2019 NFL season rolling in style, the team is throwing a free Bucs Beach Bash for fans on Sept. 21 at the TradeWinds Island Resorts in St. Pete Beach. And their headliner is a man who's shared in the year's biggest hit Billy Ray Cyrus.
The achy-breaky country singer, who hopped onto a remix of Lil Nas X's Old Town Road to propel it to record-breaking, song-of-the-summer status -- will headline the concert held out on the beach. He'll be joined by country group Parmalee.
The event is described by the TradeWinds as the first collaborative effort in a "multi-year partnership agreement" featuring "initiatives focused on enhancing the in-game stadium experience for Buccaneers fans." That will include family ticket offers and a RumFish Grill location inside Raymond James Stadium.
Longtime Bucs fans might recall the idea of an early-season kickoff concert isn't that new. Between about 2005 and 2011, the team brought in an array of alt-rock baneds, including Shinedown, Trapt, Paper Tongues, Edwin McCain and Sister Hazel to headline its kickoff parties around Tampa. This is, however, the first time they've booked an artist hot off a steamrolling No. 1 summer hit.
The Bucs Beach Bash will begin at 11 a.m. with DJs, games, cheerleaders and appearances by Captain Fear and former players. A Friday night concert will feature the Kenny Chesney tribute group Pirate Flag Band. While the event itself is free, the TradeWinds is offering two-night packages starting at $368 that include stagefront viewing, food and drink discounts and more.
Contact Jay Cridlin at firstname.lastname@example.org or (727) 893-8336. Follow @JayCridlin.