After two years of operation, Chicago-based Doc B's Fresh Kitchen, known for its made from scratch American dishes, switches it up with all new daily specials in a quest to become one of International Plaza's go-to, community hangout spots.
Doc B's founder, Craig Bernstein says the pressure of being surrounded by some of the big name chain restaurants like Cheesecake Factory and now Rocco's Taco and Tequila Bar influenced their decision to change their menu and set themselves apart as an independent .
"We felt like maybe people were perceiving us as something we didn't inherently want to become," said Bernstein, referring to a chain restaurant where usually the owner does not know many of the regular guests or employees by name.
"We started looking internally and saw what can we offer to some of our guests to incentivize them to look at us more as their local go-to restaurant as opposed to just another mall restaurant."
With the new specials, Bernstein says some of Doc B's go-to best-selling items were reduced in price simply because the guests were asking for it, and since they aren't a big chain they were able to honor these wishes.
New specials include complimentary beverages with any entree available Monday through Friday during lunch (11 a.m.-4 p.m.) and an extended happy hour from 2 to 6 p.m. Monday through Friday that now offers reduced food items such as classic oven roasted chicken wings or roadside burger for just $5.
Doc B's will also have "Things to Know" each night where they'll host daily specials for the community like all night happy hours for drinks only on Mondays, half priced bottles of wine on Tuesdays and more.
Doc B's Fresh Kitchen operates from 11 a.m. to 10 p.m. Monday through Saturday and from 11 a.m. to 9 p.m. Sunday, and they are located at 2223 N Westshore Blvd., B-206 at International Plaza and Bay Street.
For more information visit docbsfreshkitchen.com/locations/tampa or call (813) 498-6200.
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