New salon Drybar serves up only blowouts in Soho

Drybar, a popular salon chain known strictly for blowouts opens at 711 S Howard Ave in the Soho Collection.
Drybar, a popular salon chain known strictly for blowouts opens at 711 S Howard Ave in the Soho Collection.
Published Dec. 21, 2017

SOUTH TAMPA—The popular salon chain, Drybar, known strictly for blowouts, opens its first location in Tampa today (Dec. 22).

The owner, Alli Webb is no stranger to Florida's humidity, growing up in Boca Raton, and with naturally curly hair she always wanted to know how to blowout her frizzy hair without breaking the bank. So she became a hairstylist and opened the first Drybar in Brentwood, Calif., for females with that same desire for a low cost.

Approaching eight years in business, its newest salon in the Soho Collection at 711 S Howard Ave. is its 89th in the nation.

"Tampa is an up and coming area and one of those cities that gets a ton of different types of women coming in," Webb said.

"We've been getting inundated with requests to open and women have been really excited for us to come, so I think it'll be a really great location for us. I'm really excited about it."

While some places charge more for longer hair or for the style you choose, Drybar has a flat fee of only $40 no matter the length of your hair or the style.

"Because the price point is right, it resonated with women so incredibly well that we felt we had to open more stores," Webb said. "It's not just a hair salon."

Different from the typical hair salon where you're sitting in a chair facing a mirror for hours or may receive pressure for a cut or color, Drybar offers a single service: blowouts, and focus on the experience of it.

As the name suggests, customers get their hair dried and blown out sitting at a bar while enjoying a complimentary glass of champagne, watching chick flicks, and charging their phones.

Along with their bar theme, they further distinguish themselves with all their styles named after drinks. Populars include the Cosmo which is a loose curls style, the Manhattan which is a sleek and smooth style, or the Mai Tai which is a beach waves look.

They operate seven days a week Monday through Friday from 7 a.m. to 8 p.m., Saturday from 8 a.m. to 8 p.m. and Sunday 9 a.m. to 6 p.m. For more information visit

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