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Soho juice company opens second location in South Tampa

SoHo Juice Company and Fly introduces exclusive to its new location vegan, plant-based ice cream in Magical Vanilla and activated chocolate flavors that can be customized with toppings in a sundae.
Published Jun. 7, 2018

A second Soho Juice Company has made its way to South Tampa, but this time with a few changes.

The popular, health conscious eatery, already with a location at 500 S Howard Ave., has added exclusive items such as homemade, soft serve vegan ice cream and a new retail concept, "Fly," at its new spot on W Bay to Bay Blvd.

The new retail component is focused on athleisure wear items featuring brand names such as Ultra Cor, Terez, Strut This, Lao Yoga, Spiritual Gangster and more.

District manager Melissa Andrade says everything is the same — all the acai bowls, cold pressed juices, smoothies, and toast — but this new location is an opportunity to also start something new.

"A lot of our clientele are interested in yoga, so why not be able to shop at a place you like to eat at and get the gear you like to wear," Andrade said.

Justin Basil, Soho Juice Company and Fly owner, also owns a retail boutique, Mosh Posh, which influenced his decision to add retail with this location.

"It was a natural fit to merge a fashion athletic wear store with Soho," Basil said.

"Our Soho Juice customers are the same customers that would be interested in the clothes we carry."

Prices for classic Soho food and drinks range from $4.50 to $15 and for retail from $60-$200.

Soho Juice Company and Fly held a soft opening Memorial Day weekend and officially opened May 29.

It operates from 7 a.m. to 9 p.m. Monday through Friday and 8 a.m. to 9 p.m. Saturday and Sunday, and is located at 3120 W Bay to Bay Blvd.

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